Sky asked Imagine to raise awareness of Sky Cinema amongst Radio Times readers, both in print and online. Christmas is a really important time for this audience, and so we drove desire for Sky Cinema by showcasing the channel’s fantastic selection of seasonal and non-seasonal blockbusters.
At the heart of the campaign was content seamlessly integrated into the Radio Times print edition. A ‘Discover Sky Cinema’ DPS was complemented with a collection of smaller, contextually relevant creatives focussing on individual movies. Meanwhile we created a digital hub that celebrated the best of the Sky Movies’ Christmas offering. The hub was driven to by a suite of digital assets targeting movie fans, using our scaled, unique award-winning data capabilities.
The Result: increased awareness and desire of Sky Cinema’s offering.