Imagine’s campaign began with a first-of-its-kind creative: an inside-front cover spread taking inspiration from almost one hundred years of Radio Times editorial archives, using an actual cover from a 1940 edition of Radio Times featuring Churchill but swapping in imagery from the movie to create a stunning faux front cover and facing feature.
This was complemented in BBC History magazine with a feature that took a deeper dive into key aspects of the film and sponsorship of the BBC History podcast.
In the following issues we created a series of half-page advertorials promoting some of Universal’s biggest titles. We also used radiotimes.com’s listings pages to promote key film releases in addition to running a series of bespoke digital takeovers and advertorials aimed at adults aged 55+.