How we do it

How we do it
Deep, unique insight, plus fantastic ideas, multiplied by engaged audiences, equals a great campaign
At the heart of any partnership should be a thorough knowledge of its target audience, and nobody knows our audiences better than we do. We form strategies around our robust first-party data and insight and work closely with our editorial teams to ensure the content we produce is not just relevant but offers true value to its consumer, be they bakers, history buffs, cyclists or crafters.

Our audience

Trust. Engagement. Loyalty. We reach every type of person with two things in common: they love what they do – and what we do.

From food fanatics to driving devotees, proud parents to entertainment enthusiasts, we reach more than 20 million people in the UK every month through our market-leading brands across print, digital, social and events.

Because of our size and market-leading position in many verticals, we reach key target audiences at scale.

Want to target foodies? We’ve got 12m of them, all ready to find out all about your delicious new product.

We reach more than 20 million people in the UK every month
But we can do much more than scale.

Need to get a bit more granular? Women, main shoppers, 25-44 years old, ABC1, who are healthy eaters and regularly shop at Tesco? Yep, we can do that too, delivering you laser-focused targeting.

Our market-leading and award-winning data proposition means we can target almost anyone you can think of across multiple verticals and demographics.

Contact us to find out how we use our unique 1st party data to deliver exactly the right audience for our partners.
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